ATELIC AI names Richard Emmott regional sales director in Abu Dhabi

ATELIC AI has appointed former ADNOC advisor Richard Emmott as regional sales director based in Abu Dhabi as it expands across the GCC. The hire adds enterprise transformation and industrial domain experience to the company’s push to grow demand for secure industrial AI.

Why it matters: - ATELIC AI is scaling its industrial AI business across the GCC, and the sales leadership hire strengthens its push into energy, manufacturing and other enterprise accounts. - Richard Emmott brings experience in downstream oil, gas and retail, which matches ATELIC AI’s focus on industrial-grade enterprise AI and its Industry Knowledge System, or AKS.

What happened: - ATELIC AI announced Richard Emmott as regional sales director, based in Abu Dhabi. - Emmott joined as part of ATELIC AI’s regional scale-up. - Emmott’s most recent role was as an ADNOC advisor supporting distribution operations. - ATELIC AI said Emmott will help accelerate demand for secure, industrial-grade enterprise AI.

The details: - Emmott supported enterprise transformation programmes across multiple business domains and partners at ADNOC. - His work included business value realisation through architecture governance, integration and operating model alignment. - Emmott said he has spent 10 years living and working across the GCC in growth firms including Majid Al Futtaim, ADNOC and PwC, and in roles including CTO and managing director. - Emmott said he was drawn to ATELIC AI’s ability to offer bespoke solutions at scale and simplify complex problems. - Emmott said AI needs the right architecture and industry domain knowledge to be done properly. - ATELIC AI said Emmott’s advisory work in downstream oil, gas and retail makes him a useful resource as the company scales its Industry Knowledge System. - Ben Owen, CEO and founder of ATELIC AI, said the company’s technology addresses many of the AI frameworks and transformation projects Emmott worked on. - Emmott has held senior roles in consulting and industry with a reputation in retail and customer-focused work. - He has been part of three companies that later completed IPOs in different countries. - Emmott holds a bachelor’s degree in business administration and has recent updates from Harvard and MIT. - ATELIC AI is headquartered in Dubai and also has offices in the UAE, the Netherlands and the United States. - The company describes itself as an industrial AI knowledge system that combines physics-informed technology, industry expertise and forward-deployed engineering. - ATELIC AI says its platform turns fragmented operational data into measurable business value for energy and manufacturing companies. - A LinkedIn link for the company is available as the company’s social profile.

Between the lines: - The appointment signals ATELIC AI is leaning on senior operators with Gulf-region and industrial experience as it tries to win larger enterprise deployments. - The focus on architecture, operating models and secure AI suggests ATELIC AI is targeting buyers that care about implementation risk as much as model performance.

What's next: - Emmott will likely be a key face of ATELIC AI’s commercial expansion in Abu Dhabi and across the GCC. - The company is expected to keep building demand for its AKS platform among industrial customers.